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Hotel News and Trends
As featured on 4Hoteliers, Hotel Online, and Hotel Marketing
How Travel PR Agencies Boost Your Hotel’s Visibility
Have you ever wondered how some hotels seem to be everywhere while others go unnoticed? It’s not by chance, it’s a smart PR strategy. Travel Public Relations agencies specialize in boosting brand visibility, creating buzz, and positioning your hotel with the right...
2024: The Year of Connectivity
If there’s one buzzword for the hospitality industry this year, it’s “connectivity.” Hoteliers are helping travelers feel more connected than ever to their destination, from food and beverage programming to design to the brand itself. Here are three ways hoteliers can...
Getting Personal in the Age of Technology
More than ever, hotel guests want personalized experiences when they travel. But in this age of super technology, the idea of a “personalized experience” is rapidly changing. While guests still value having a concierge create a unique itinerary for them or receiving a...
Is Automation the Wave of the Future for Hotels?
It wasn’t so long ago that people would call a restaurant for a reservation, or go to the video store to see what tapes were available, or waited on the sidewalk for an empty taxi to drive by. Just as technology has made all of these practices obsolete, new technology...
Cannabis & The Hospitality Industry
As more states ease laws on cannabis usage, hotels are finding new ways to incorporate the drug into their product offering, either catering to new demographics or offering new services for those eager to try something different and exciting. According to a Gallup...
Virtual Reality – The Next Game Changer for Hotels
Virtual reality has quickly gone from niche to ubiquitous in the travel sector, with professionals in every facet of the industry finding a purpose for the technology. Two uses stand out for the hospitality industry — attracting guests to a hotel or destination, and...
Five Real Ways to Personalize the Guest Experience
In spite of the impressive growth of loyalty programs and the stacks of membership cards we all have in our wallets, travelers don’t want to be just a number in a business’ computer. Hotel guests want to be recognized as individuals with unique tastes when they check...
Does Your Hotel Stand Out?
Brand standards can make a hotel seem...well, standard. And with so many hotels flooding the market, it can be hard for travelers to tell one apart from the next, making it even more challenging to establish customer loyalty. But by carefully targeting specific types...
Hotels Create Sense of Place with Local Design
Travelers want a real sense of place when they stay in a hotel, and designers are doing their part to make sure guests feel completely immersed in a destination from the moment they arrive. Here are just a few notable hotels from historic to ultra-modern (and modern...
Connecting Local Community To Your Hotel
Today’s travelers aren’t interested in cookie-cutter hotels. When they’re on the road, they want to feel like they are truly in a destination. Whether or not a hotel must adhere to brand standards or a certain budget, there are plenty of ways to bring a bit of the...